UPC add campaign

In 2017, Happy Home was the new chosen slogan for the promoting project from UPC. Their main intention was to advertise the faster internet connection as well as the new package television channels. As the main focus is the advertising video, that is describing a busy day from an average family, the target group are families. UPC wants to convey a message about a service of endless entertainment for all members of the family. The internet connection is available in every corner of the house and in any time.

My project is about redesigning the campaign billboard with the aim of connecting more to to the slogan itself as well as bring a new approach of showing a happy family.

Instead of showcasing the photographs with beautiful smiles of happy families, I focus on how families bond with each other. An idea came to me of illustrating the action that families often have and that is watching the television together on a couch. Even though we cannot see the facial expressions, I believe we can still sense the closeness of every family member.